Form Factory

Form Factory is a Czech network of modern fitness clubs operating mainly in Prague, Brno, and Ostrava. It offers a wide range of services – from professionally equipped gyms and group classes (Les Mills, yoga, CrossFit) to wellness zones (saunas, whirlpools). Clients can manage their memberships and bookings through a mobile app. Form Factory focuses on an active lifestyle and high-quality customer service for both individuals and companies.

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Website visitors often asked the same questions – opening hours, access to other branches, or membership cancellation. Customer support was overloaded with recurring inquiries, which delayed the resolution of more complex requests. Scaling would have meant hiring additional staff, which we wanted to solve in a more efficient way.

By implementing Kanbu.ai, we improved customer service thanks to more than 85% accuracy in instant responses and significantly reduced the team’s workload. The AI assistant also delivers a more personalized approach by working with the history of individual conversations. The solution is fully scalable and ready for expansion to all EU countries where Form Factory operates.